Should I show my prices on my website?

If your offer is about a thousand dollars or more, we recommend not showing the price on the website. Say contact us instead, and show the value of what you offer before getting into higher pricing, so you capture the lead rather than having someone see the price and leave.

For an offer where the customer does not know what they need, such as a custom automation or an audit style service, also keep pricing off the page. Move it to the appointment, where you learn about their business and then offer the plan that fits.