Should my lead forms ask for a phone number, and what consent do I need to text leads?

Votel recommends always asking for the phone number. A phone number is more valuable than an email address: around 90 percent or more of text messages are read, which is not true of email, and a lead who gives a phone number is usually a higher quality prospect.

To text and call people who fill out a form, the form needs an opt in for text messages and phone calls.